Before your video is going to be a useful part of your content marketing strategy, you need to turn your raw footage into something entertaining, educational or otherwise compelling.  So lets first look at the more popular video editing software before checking out hosting options.

An application or 'App' is seen by many as the third option to deliver a better mobile user experience to their audience (along with responsive design and a separate mobile specific site).

Over the last year or two there has been a flood of apps appearing for everything from content delivery to music instruments, building tools, games, weather apps, calculators, e-commerce and of course social media.

However much kudos you might get from saying you have one, apps can be challenging to produce so they should make sense for your particular business. If your market is going to be looking for your product while out in 'the real world' and/or you can make use of mobile devices core capability (such as GPS) to add value, then it might be worth it.

If you want a mobile-friendly website – what does this mean and how do you go about it?

A mobile-friendly website is one that is easy to use on a smart-phone or tablet. Easy for many people means not having to struggle with tiny text. Pinching and resizing text, and trying to use navigation designed to be read on a PC sized screen is not fun.

But it can mean so much more than that.

Your website conversion rate is a simple calculation that says "of the people coming to my site, how many take the action I want?"

Headlines are the first thing people see. It's what will make them open your email or read your content – or not.

Because it's not your readers job to work out what you are trying to say, you've got to instantly grab their attention.

There are three types of Keyword matching in Adwords:

• Broad
• Phrase
• Exact

Sometimes we'll ask someone if they have Google Analytics installed but they don't know if they do or not.

This isn't as strange as it seems, it may have been installed by the web developer when the site was built, but because no one has never checked the stats, it's been forgotten about.

This is what is known as Referral Spam.

Referral spam will show up as strange site address's, or address that don't make sense as referral sources, in your Google Analyics reports under Acquisition.

Web users have very short attention spans – and your visitors will have come to your website for a reason.

Make it clear to them how to achieve it with calls to action that people just can't resist and can't be ignored!