Ok, you're looking at your Google Analytics, and the number of visits you get. But you know some of them aren't good candidates to buy from you and you want to clear them out of your view. So how do you remove them from the data you are looking at?

Analytics segments, come on down!

Google Analytics is one of the most common reporting tool used for small-medium and even some large websites.

It's very powerful, with a huge amount of information that can tell you how many visits your website gets, where they are coming from and what they are doing when they get there.

But what does it all mean?

Google Analytics is a great tool. Powerful. Free for small businesses. It's a million times better than AWStats or other similar free reporting tools that come with website hosting.

But it's not perfect. There are some serious issues that have escalated recently to the point where you just can't take the statistics at face value.

Your website conversion rate is a simple calculation that says "of the people coming to my site, how many take the action I want?"

Sometimes we'll ask someone if they have Google Analytics installed but they don't know if they do or not.

This isn't as strange as it seems, it may have been installed by the web developer when the site was built, but because no one has never checked the stats, it's been forgotten about.

This is what is known as Referral Spam.

Referral spam will show up as strange site address's, or address that don't make sense as referral sources, in your Google Analyics reports under Acquisition.