A landing page is any web page that a visitor can arrive at or “land” on.

It's common to refer to a landing page as being a stand alone web page that has been designed for a single focused objective in response to an advertising campaign, say from Adwords.

However, much of what makes sense for a landing page makes sense for any page on your website – particularly those that relate to your services or products. Because visitors could arrive – or land- on any page on your website not just your homepage.

So here's five you can easily apply:

When it comes to your website, 'friction' is anything that make the visitor less likely to do the thing you want them to do.

That could be to call you, email you, read more content, sign up for something, download something or buy something.

The more of these points of friction you have on your website, the less effective it will be.  So how to you reduce or remove it?

One of the biggest challenges for any website owner or marketers is how to get more people to do something on your website whether it is buy, sign-up, download, subscribe or enquire.

Competing for that all-important attention from impatient website visitors can be a real head scratcher.  Enter pop-ups.

Historically pop-ups have a reputation as an annoying distraction, interfering with the user experience. Although they do have a bad reputation, but there is evidence that they a) work and b) done properly you can avoid annoying existing or potential customers.

Pictures paint a thousand words. And let's face it, a post can be pretty boring without something to make it a bit more interesting, or even better to illustrate a point.

But let's be honest, most of us who blog would prefer to use a free image than pay for one.

Almost all websites have some kind of imagery on it. Otherwise they look a little, well....boring. And photo images (as opposed to illustrative design elements) are a great way to add impact.

But there is a right way and a wrong way. And sadly the wrong way is all too common.

"How much does a website cost?"

A common and reasonable question.

The answer most people get is that "It depends".

And this is correct, but a general rule of thumb would be useful, right?

The first myth on this list was going to be one about having to follow lists of do's and do not's about web design.

Are you the proud of owner of a website that looks good, but for some reason isn't pulling it's weight?

Wondering why?

It could be that there is not enough on your website to encourage multiple visits or touches with your business.