Targeted improvements

User Experience/Usability reviews

We can assist with Usability or User Experience Assessments or general advice and consulting.

Website usability means building a site which is easy for users.

An assessment is a comprehensive review that looks at over 150 individual components that contribute to a site's ease of use.

Key elements of a site with good user experience:

• User centricity - the needs of the user are paramount
• Ease of navigation - it is easy to get around and find things on the site
• Clean design - uncluttered pages. Good use of white space without competing visuals. Good text and background contrast and a consistent font designed to be read on screen
• Functionality that works - no broken links, forms that don't work, bugs or errors
• Minimal effort - no unnecessary clicks, OK buttons, downloads or registration requirements

Why it is overlooked:

• Competing goals - particularly from sales and marketing or IT
• Desire to look cool, flash or sexy
• Usability experts who are their own worse enemy by being overly zealous
• Underlying technology constrains the design
• Lack of budget
• Lack of awareness or 'it's easy for me' sentiments

How to know if you have a problem:

• High bounce rates (people come to the site and leave straight away)
• Low conversion rates (lots of traffic but no sales)
• Abandoned shopping carts
• Complaints from users
• Usability is about how easy your site is to use - and this impacts directly on your conversion rate.

   

  Suitable for e-commerce sites or sites that have registration and/or application processes.

  Also suitable for intranets.

  Deliverables: A report highlighting strengths and areas needing improvement with recommendations.

  Cost: $900.00 plus GST.