Essentee Blog

There are three types of Keyword matching in Adwords:

Something is not right.  You have that niggling feeling that you aren't getting as much out of your investment in Adwords as you could.

Landing pages are one of the most important pieces of the online promotion puzzle.

When your audience clicks on an ad or link you should take them to a purpose built page (sometimes called a squeeze page) or dedicated micro-site.

If you dump them onto your website homepage, as many businesses do - it's like getting into a taxi, giving the driver an address and having them drop you off 'somewhere' on the right street.  For the visitor it's frustrating.  For you, visitors can end up wandering off track and you'll lose the sale. Just because big brands do it, that doesn't make it right!

This is a quick guide on how to use Google Adwords for promotion of your business. We focus on the search network (which shows in the search results) rather than the Display Network which shows ads within other websites.

Ideally, your marketing should be integrated. But when you don't have the time or resources to do both, you have to choose which to do first - social media or search engine optimisation?

We get asked this question a lot - "How do I get my site on the front page of Google?"