Essentee Blog

Web design and management articles, guides and even the occasional rant.
30
Jul
30 ways to get visitors to your website
This post gives you a bunch of ideas on how to get those all important visitors to your site, using offline and online tactics...
Online traffic generators
- Pay per Click advertising – eg Google AdWords. One of the simplest and most effective ways
- High organic search engine rankings – achieved through search engine optimisation strategies, this is more likely to be a long-term strategy
- Banner advertising on high traffic sites such as news sites
- Affiliate marketing (pay others to market your products)
- Video marketing - Google shows video in the search results, just make sure you have your website address on your videos!
- Blogging - a blog on your own site makes it easy to add content regularly
- e-zine article submissions. There are many article sites that you can submit content to free to drive traffic back to your website
- Smart phone applications
- Email newsletters - it's easier to get business from people you already have a relationship with, than trying to find and attract new prospects
- Social media – use status updates to link back to your site
- Podcasts (don't forget to mention your site and why they should go there!)
- Listings in online business directories
- Guest blogging, opinion pieces or interviews for news media
- Email signatures - make sure your website address is there!
- Links from partners, suppliers and client sites
- Participate in online forums and communities
- Provide a useful tool that saves time, money or effort - other people will link to valuable content
- Simple games, quizzes etc (i.e. entertain)
- Create lists – top 10's, useful links, extensive resource lists
Offline traffic generators
- Include website address on t-shirts, pens and other promotional items
- Include a website address on business cards and stationary
- Vehicle sign-age
- Radio advertising
- TV advertising
- Support a business, cause or event
- Catalogues, brochures
- Press releases
- Direct marketing
- Competitions
- Seminars and guest speaking
Above all create fantastic content that is interesting, useful or outrageously entertaining.