Being a one-man consultancy business based in the small town of Thames on the Coromandel Peninsula doesn't stop Matthews Civil marketing their services to companies around the globe.
They may be small and located outside of a main city centre but that doesn't mean Matthews Civil can't target premium customers!
Matthews Civil offer road engineering based consulting services. Recently they were contacted by a large multi-national organisation based in the Netherlands. Matthews Civil's unique experience meant they are able to provide the services this large company were after.
But the two would not have been able to talk business if Matthews Civil did not have a website so that company could find them and see that they had the particular combination of skills and experience they were looking for.
But many small business owners only think about the potential market that is in their local area or based in New Zealand. They don't think about what might happen if someone located elsewhere wanted their unique services or skill set. People and businesses off-shore only have one way to see what your business can offer - and it's by looking at your website.
Matthews Civil understand that it is vital to be visible to their market.
Essentee worked with them to create a website:
- Optimised so it is visible to the search engines with keywords around the main services.
- The colour scheme is in keeping with the nature of the services - roading.
- Content with the concerns of the target audience in mind. Tightly focused information that is clear about the services and benefits to prospective clients helps draw in enquiries.
Small business can significantly expand the size of their potential customer base by having a website that puts them on the global stage.
Are you a small business that wants to compete globally? Talk to Us about how we can help.